Sony Interactive Entertainment now has its own branding name for first-party exclusive. Sony unveiled their new brand ‘PlayStation Studios’ a new logo and animation that will play before PlayStation first-party exclusives.
The short animation of Playstation Studios feature various game characters like Nathan Drake from Uncharted, Aloy from Horizon Zero Dawn, Kratos from God of War, Ratchet and Clank, and others highlighted on triangle, circle, cross, and square icons.
Sony’s all studios comes under the Sony Interactive Entertainment Worldwide Studios organization with its own logo however, ‘Playstation Studios’ focuses mainly on PlayStation brand. They will feature the branding on games developed and managed by Sony Interactive Entertainment’s Worldwide Studios.
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As per reports, The PlayStation Studios branding will launch with PlayStation 5 games this Summer. The brand animation will appear before games and trailers said Eric Lempel, senior vice president and head of global marketing at Sony Interactive Entertainment.
Means there will be no PlayStation Studio animations on upcoming PS4 games.
“We have been thinking about how we unite all of these great games under one brand, and really the purpose of that is to make the consumer understand that, when they see this brand, they’re getting ready for a robust, innovative, deep experience that they’ve come to expect from games coming from PlayStation,” said Eric Lempel.
New PlayStation Studio brand will also feature on disc image and game packaging.
The opening animation has the iconic PlayStation logo like Marvel Studios intro. Microsoft’s Xbox also have their own Xbox Game Studios branding and logo for first-party exclusive games of Xbox.
